Founded in Paris in 1987 by Jean Touitou, A.P.C. (Atelier de Production et de Création) embodies a minimalist, sober, and timeless wardrobe as a reaction against fashion extravagance. The brand became known for its clean-lined pieces with impeccable cuts, particularly its famous high-quality raw Japanese denim that develops a patina over time. Halfway between casual Parisian elegance and subtle streetwear influences, the label favors the essential, durable basics, and refined leather goods recognizable by their clean lines.