KAPPY Design: South Korean unisex minimalism that defies conventions

At People's Rag , joining KAPPY Design is a bold move: a resolutely contemporary brand, focused on inclusivity and longevity. A look back at the DNA of a brand that's shaking up traditional fashion benchmarks.

A Korean genesis, but a universal ambition

Founded in Seoul in 2020, KAPPY Design was born from a clear desire: to transcend morphological and cultural divides. While many brands claim to be unisex or modular, KAPPY goes further—by adopting the “3-LESS” principle: sizeless, genderless, timeless .

The “one size fits all” concept: freedom or constraint?

In practice, each KAPPY piece is designed one size , with an oversized, relaxed cut that can be adjusted to suit the wearer. This approach eliminates the logic of size (S, M, L) and offers a flexibility that is rare on the market. The goal: to offer natural silhouettes, whatever the size.

Materials, finishes and durability

KAPPY doesn't just focus on conceptual design—quality matters just as much. The brand advocates robust materials and meticulous details to ensure its pieces last through the seasons. It's clear that it's committed to moving away from fast fashion: designing less but better, with a longer life cycle.

Silhouettes and uses: from everyday to light outdoor wear

KAPPY clothing is designed for everyday wear, yet with a versatility that makes it suitable for more adventurous uses. It features padded jackets, wide-leg pants, and utility cuts—always with a simple yet powerful aesthetic.

Role of image & digital community

Actively present on Instagram (nearly 10,000 followers), KAPPY uses visuals as a vehicle for its identity. Neutral aesthetics, minimalist staging, and inclusive visuals help reinforce the brand's message.

Why KAPPY Design is part of People's Rag's DNA

• Its “less but better” positioning resonates with a demanding and sustainable clientele.
• Its inclusive dimension (sizeless, genderless) enriches our contemporary urban offering.
• The contrast between sobriety and character fits perfectly into our selections (Salomon, Carhartt, Goldwin, etc.).

For our customers, KAPPY Design embodies an alternative that doesn't sacrifice style, quality, or values. It's a brand that thinks differently about fashion—and that's precisely why we chose it.

To go further

Our KAPPY Design selection is now online — discover key pieces like padded jackets, wide-legged utility pants, and signature pigmented cuts.